New Look, Same Quality

27/07/25

New LOOK, same products!

BPR Nutrition oat flour and porridge oatmeal are getting a new look... and a new name!
We are delighted to present the new packaging for our oat-based products. 
We are introducing a completely revamped design: more modern, clearer and designed to be even more functional for those who choose us every day.

From today, Fiocchi d'avena baby will be renamed ‘Porridge Oat Flakes’, while Farina d'avena instantanea will become ‘Instant Oatmeal Flour’.
This decision has been made to make the products more understandable and recognisable internationally, in line with the brand's global expansion.

Over the coming months, you will find some products with the old packaging and old name: however, we have decided to use up our entire stock of labels to avoid any waste and will gradually switch to the new design for all flavours of flakes and oatmeal.

And that's not all: the same restyling will also be applied to other iconic lines in our catalogue, such as Protein Cream, Zero Drops, Peanut Butter... and then gradually across the entire BPR Nutrition range.

Why did we decide to revamp the packaging?
Our goal was clear: to make BPR Nutrition products even more recognisable, both for those who have known us for a long time and for those who are encountering us for the first time. The new packaging:

• It makes the entire BPR Nutrition line consistent and recognisable at a glance.
• It has a more international layout, in line with the brand's expansion abroad.
• Communicate the main benefits directly (no added sugar, vegan friendly, source of fibre/protein)

The contents remain exactly the same: quality, taste and performance remain unchanged. Only the way we present them to you has changed... and what we call them!

Discover the new packs
Look for them in the best stores and online: new look, new names, same guaranteed BPR Nutrition quality.
Stay tuned: the change has only just begun!